Beyond Strategic Control: Applying the BSC to a Religious Organization

Kaplan and Norton have provided a framework to link control to an organization’s vision-the balanced scorecard. This approach provides measures in four areas: (1) Customer, (2) Internal Business, (3) Innovation and Learning and (4) Financial. This article provides a starting point in adapting this method to a church by looking at four measurement perspectives: (1) Members/Attenders, (2) Internal Ministry Processes, (3) Ministering, and (4) Innovation and Learning. An example is then developed using a church’s mission and vision.

via Beyond Strategic Control: Applying the Balanced Scorecard to a Religious Organization – Journal of Nonprofit & Public Sector Marketing.

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